Category: Blog

When you want to be certain that you’re sample is representative for the population you’ve studied you can use a technique or procedure called …

When you’re looking for a statistical weighting procedure or application, it is very important to remember that the key to a balanced and …

Has anyone ever asked you about sampling weights, what they are or how they are calculated? I’m here to tell you what sampling weights is and how …

One of my clients approached me the other day and asked me: ‘Look I’m running this survey and realize that I’m not getting enough young males …

What is the difference between Rim Weighting, sample balancing by iterative proportional fitting, data weighting and ranking? Actually there isn’t …

Let’s say you’re a survey marketeer and you’re working on a project for BMW. You’ve done the necessary fieldwork and checked the results of …

There’s a variety of differing weighting methods to weight your data accurately, such as: rim weighting, sample weighting, ranking or iterative …

There’s a variety of differing weighting methods to weight your data accurately, such as: rim weighting, sample weighting, ranking or iterative …